dvd

the spread medium of the future

Know, the technical development offers possibilities to use films in a previously unknown way as medium to communicate. Therefore filmzeit medien has consequently transferred the used technique of the menu-based DVD in the motion picture distribution to information films and has developed it to the point to put it into use.

In practise several segments could be recorded at one DVD. In this way it is possible to:

• attract differing target-groups
• inform about several themes in each case by independent segments
• present all sorts of products or services

A DVD looks like a classical CD but it is allowed to record substantial higher amounts of data. Films can be recorded on DVD in a quality, which exceeds by far the quality of videos tapes. By directly clicking on a certain segment the viewers are in the position to choose that segment which they are particularly interested in. A basic requirement of the DVD is a menu, which allows this choice.

DVDs can be equipped with captions or commentaries, while watching the DVD they can be inserted optionally. Also there is the possibility to apply various language versions. This could be a foreign language as well as a commentary.

Menu-based DVDs are easy to handle and can be played on every common DVD-player as well on a computer with a DVD device. The navigation is effected by the remote control or by mouse. This is the thing that makes the DVD interesting as a modern media of information: DVDs can be treated like flyers or brochures, because the costs of copying them are comparatively low. In contrast to videos, which have to be copied in a processing laboratory from a master tape, the DVD is quasi “printed”. With high edition the cost apiece lays definitely far below one EUR.

Additionally the cortical small media DVD is considerably distributed better. It can be laid out on an information desk or can be attached to a portfolio about information.